THE LURES

Based in Australia, Griff Lures is a small one man operation hand making wooden lures designed for big fish.

Each lure is shaped, weighted, formed and fitted with strong 316 grade stainless steel through wire, before being sealed and prepped for painting and foil work. After the lure is all prettied up, it is then finished with numerous coats of strong, clear epoxy for that tough but glass-like finish.

Every lure is also hand tested to ensure the best possible action is achieved before going for sale.

THE LURE MAKER (and some fishing backstory)

This is probably not interesting to many, but I felt it could be a cool idea to express my personal fishing experience and where I’m coming from as a lure maker.

My name’s Ben, and I have been obsessed with fishing, and just fish in general for as long as I can remember. As a kid my dad would give me a lift to the local estuary every single morning of every weekend and wouldn’t pick me up until the sun went down maybe 10-12 hours later, not to mention the after school sessions. The local ferry drivers thought I lived on the jetty.

Anyway I went on to study marine biology at uni, the obvious route given the obsession. I remember botching an exam because the conditions the night before were perfect, and I stayed out all night and caught what was my PB jewfish at the time. It was also around late high school that I got into topwater, and wow it’s amazing to see how much this style of fishing has exploded since then.

After uni I moved to North Queensland for a while for work and got to target GT for the first time. Instantly addicted, I don’t think a week went by where I didn’t head out at literally every opportunity and must have fished every rock ledge and island in a 100km radius. This is where I took a huge interest in the types of lures I was using. Each having a unique action in the water, an individual aesthetic style and enticing fish in different ways. I got the idea of what the perfect lure to me would be, and wondered if I could make it.

And this is what I’ve been doing ever since for a few years now. Trying to make the lures that I most want to cast, that do what I as a fisherman, want them to do in the water. I am still constantly tweaking, changing and improving things to chase that perfect lure, but right now I can confidently say that my lures are my personal favourite lures to fish, and the ones I have the most confidence in.